+43 BADER
Brand Identity for +43 BADER

+43 BADER is an independent eyewear brand from Vienna, founded by master optician and designer Harry Bader. The first of its kind in the city since 1973, the brand combines classic eyewear heritage with a modern Viennese perspective. Materiality is an essential part of the brand experience. The packaging features a three-dimensional embossed signet, reflecting the sculptural qualities of the Japanese acetate used for the frames. Shades of blue, inspired by the colours of Vienna’s sky, define the packaging palette for optical frames and sunglasses. The debut collection features 13 models across five colourways.